I love this cooler bag! I purchased it for a trip to Grand Cayman so we could pack a lunch and drinks for the day and beach hop. I wanted something I could squish down and pack in a suit case and this fit the bill perfectly. We used a combination of ice and a couple of the blue freezer bricks and everything stayed nice and cold all day - probably 7-8 hours or more. Not sure how it would be if using only ice. When returning to condo at days end, there was still some ice in bottom of bag. We take 2-3 road trips per year, as well as day trips to the lake and this has become our "go to" cooler, I love that it does not have rigid sides so it's a little more "giving" if over packing it. Also, so far, no leaks of any kind. It easily holds 6-8 bottles of soda/water, and still has plenty of room for ice, blue freezer blocks and some sandwiches and veggies on top of that. If using only for drinks it would probably hold 12. I cannot say enough good things about this cooler - I love it!
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