Review on Foehn by Michael Mayes
Foehn is a cloud based email marketing platform.
I'm not sure why Foehn would bother to advertise this offering as "Cloud Based Marketing Automation". As it is, it's nothing more than a glorified newsletter tool. You can't add any of the features you'd expect from a true marketing automation solution - including the ability to target specific audiences. So unless you're looking for something like MailChimp, you won't be satisfied. And if you do use it for newsletters, you'll be forced to use Foehn's own proprietary HTML template format. I guess Foehn has decided that the market is big enough for two, and that their core business will grow nicely without the added expense of having to invest in marketing automation software.
Pros
- A very nice looking web app.
- Has the features you'd expect from a newsletter service.
Cons
- Very limited options when creating campaigns.
- You can only import your existing newsletter list from Foehn's own servers.
- No easy way to export your lists to another email provider (like SendGrid).
