The best part is that it covers all the aspects of automation, from data to device management to user experience. They have a great UI/UX. It also has some useful features such as the ability to access and store data locally or remotely. The price point of the product itself isn't cheap, though there are good deals out there if you're willing to look around. They have a free version available which comes with all the features and I would definitely recommend giving it a try before making a decision. We are automating repetitive tasks by doing away with manual intervention.