Downfall: some of them are now warped due to my 18m old bending them, stepping on them, or chewing them. He doesn't do any of those often, but I've seen each happen once and a couple letters don't stick well now because of it.What i love: they're gorgeous, large, bright, colorful, mindfully curated designs. They catch my son's attention and he promptly swooshes them all to the floor. Plus when they are actually on my fridge, they don't look as ugly as some of those other letter magnets.Oh and these have a full magnet covering the back so you don't have to worry about the tiny magnet falling off and getting swallowed.Highly recommend.
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