It is a darker purple than it looks in the picture. It is more of a wine/maroon/purple color which is much better than the crazy bright travel purses I've seen elsewhere. The most important aspect for me was that it concealed an Ipad Pro 11 with an Otterbox case on it. This way I can travel around a foreign country without the tell-tale electronic backpack. And it does! (Just barely, but it does!) It also holds up really well in rain and is easy to clean. This is a great purse when traveling or for every day use.
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